Drinking? Don’t drive competition winner announced

Published on 01 December 2023

In October Waitaki Road Safety launched a competition looking for a tagline for this summer's Drinking? Don't Drive campaign.

The community responded en masse with over 200 entries submitted but the panel of judges from NZ Police, Waitaki District Council, FENZ, St Johns, Waka Kotahi and Real Radio 104 decided on the winner, so this summer, it's "Have NONE for the road".

Alcohol contributed to 12% of Waitaki’s deaths and serious injury crashes between 2018 and 2022.

The next stage of the campaign has already begun with updated radio adverts across the Waitaki district using the new tagline. There will also be advertising in Waitaki’s bars and restaurants over the summer as well, to ensure everyone gets the message to make good decisions and stay safe this summer.

The winner, who wishes to remain anonymous, will receive a $300 Del Mar voucher, $100 fuel card and $100 New World voucher.

The Top 5 entries were as follows;

1. Have None for the Road
2. Who’s your Zero Hero
3. Be a Zero Hero
4. Raise a glass, Plan Ahead!
5. Booze or Cruise, choose wisely!

ENDS